Simple Search:

Comparative influence of social norms on tourist behaviour in wildlife


Citation

Jafarpour, Marjan (2015) Comparative influence of social norms on tourist behaviour in wildlife. In: UPM - SAGE Publications Young Writer's Award 2015 Papers. Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia, Serdang, Selangor, pp. 176-190. ISBN ; EISBN: 9789673446414

Abstract / Synopsis

Social norms can be effective factors in promoting environmental behavior. To date,the little research that does exist recommends that there is a discrepancy between what people approve (injunctive norms) of and what people actually do (descriptive norms). Two kinds of norms were compared using PLS (Partial least Square) tool in this survey. The results showed two types of norms were independent and differentiated.


Download File

[img]
Preview
PDF
paper11 COMPARATIVE INFLUENCE OF SOCIAL NORMS ON TOURIST BEHAVIOUR IN WILDLIFE.pdf

Download (239kB) | Preview

Additional Metadata

Item Type: Book Section
Divisions: Faculty of Forestry
Publisher: Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia
Keywords: Descriptive norms; Subjective norms; PLS-SEM; Focus theory of normative conduct
Depositing User: Nida Hidayati Ghazali
Date Deposited: 03 Mar 2017 11:52
Last Modified: 03 Mar 2017 12:09
URI: http://psasir.upm.edu.my/id/eprint/51169
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item