Citation
Jafarpour, Marjan
(2015)
Comparative influence of social norms on tourist behaviour in wildlife.
In:
UPM - SAGE Publications Young Writer's Award 2015 Papers.
Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia, Serdang, Selangor, pp. 176-190.
ISBN ; EISBN: 9789673446414
Abstract
Social norms can be effective factors in promoting environmental behavior. To date,the little research that does exist recommends that there is a discrepancy between what people approve (injunctive norms) of and what people actually do (descriptive norms). Two kinds of norms were compared using PLS (Partial least Square) tool in this survey. The results showed two types of norms were independent and differentiated.
Download File
Official URL or Download Paper: http://www.epsas.upm.edu.my/upmsage
|
Additional Metadata
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Forestry |
| Publisher: | Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia |
| Keywords: | Descriptive norms; Subjective norms; PLS-SEM; Focus theory of normative conduct |
| Depositing User: | Ms. Nida Hidayati Ghazali |
| Date Deposited: | 03 Mar 2017 03:52 |
| Last Modified: | 03 Mar 2017 04:09 |
| URI: | http://psasir.upm.edu.my/id/eprint/51169 |
| Statistic Details: | View Download Statistic |
Actions (login required)
 |
View Item |