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Further development of pictorial semantic differential PSD for product perception analysis


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Raja Ahmad Effendi, Raja Ahmad Azmeer and Md Hashim, Azhari and Wongtanasuporn, Palang and Dolah, Mohd Shahrizal and Ramli, Saiful Hasley and Busri, Saharudin and Awang Kechil, Sharuddin (2016) Further development of pictorial semantic differential PSD for product perception analysis. In: STEdex 15/16: Sustainable Tropical Environmental Design Exhibition. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 114-117.

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Design and Architecture
Publisher: Universiti Putra Malaysia Press
Notes: STEdex 15/16: Sustainable Tropical Environment Design Exhibition held at Galeri Serdang, Faculty of Design and Architecture, Universiti Putra Malaysia on 1 March 2016 - 30 March 2016
Keywords: STEdex 15/16; Pictorial Semantic Differential (PSD); Product perception analysis
Depositing User: Nabilah Mustapa
Date Deposited: 06 Oct 2016 12:43
Last Modified: 06 Oct 2016 12:43
URI: http://psasir.upm.edu.my/id/eprint/48798
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