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Assessing rural tourism development in Semporna, Sabah, Malaysia


Chia, Kei Wei and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2012) Assessing rural tourism development in Semporna, Sabah, Malaysia. In: National Research & Innovation Conference for Graduate Students in Social Sciences (GS-NRIC 2012), 7-9 Dec. 2012, Mahkota Hotel, Melaka. (pp. 894-905).

Abstract / Synopsis

Tourism is perceived as ‘white knight’ to save the economics of a particular place. Specifically, rural tourism has been perceived as panacea for social ills & economic of the countryside as it is often used to improve the local’s livelihood by generating job opportunities and income. However, inappropriate rural tourism development may lead to several negative impacts. This paper aims to identify the challenges experience in Semporna district and explores the existence of sustainable indicators in the development of rural tourism sector at a costal destination and the applicability of the indicators. Data were collected via interview, personal communication and secondary data. The findings demonstrate some challenges experience in Semporna district result from tourism development. It was found that Semporna fulfill majority of the indicators suggested by UNWTO.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Forestry
Institute of Agricultural and Food Policy Studies
Institute of Tropical Forestry and Forest Products
Keywords: Rural tourism; Development; Challenges; Impacts; Indicators
Depositing User: Nabilah Mustapa
Date Deposited: 14 Sep 2016 16:24
Last Modified: 27 Jan 2017 10:44
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