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Analysis of tourist satisfaction models


Sapari, Mohamad Safee and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2013) Analysis of tourist satisfaction models. In: 1st Annual PSU Phuket International Conference 2012, 10-12 Jan. 2013, Prince of Songkla University, Phuket, Thailand. (pp. 1-10).


Ecotourism development has been given serious attention by government of Malaysia. The government has invested a lot of money to develop infrastructures and services to fulfill tourists’ wants. Therefore, the development of ecotourism must consider tourists' preferences at an ecotourism destination. The purpose of this paper is to describe the methods of measurement of the satisfaction level of tourists. Generally, the satisfaction level can be measured by evaluating the gap between tourist expectation and perceived value. There are many of variables may influence the tourists' satisfaction for example people, overall convenience, price, accommodation and food, commodities, attraction, culture and climate and image. Identification of the relationship between the tourists’ expectation and level of satisfaction is necessary for the ecotourism development. A modified framework to measure the satisfaction level is suggested in this paper.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Institute of Agricultural and Food Policy Studies
Keywords: Ecotourism; Expectation; Satisfaction; Measurement; Framework
Depositing User: Nabilah Mustapa
Date Deposited: 14 Sep 2016 05:55
Last Modified: 14 Sep 2016 05:55
URI: http://psasir.upm.edu.my/id/eprint/48398
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