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Motives and visit characteristics of local and foreign visitors in Langkawi


Citation

Zameli, Nurul Hikmah and Mohammad Afandi, Syamsul Herman and Samdin, Zaiton and Shuib, Ahmad and Che Ibrahim, Nur Syuhada (2012) Motives and visit characteristics of local and foreign visitors in Langkawi. In: 5th International Colloquium on Tourism and Leisure (ICTL 2012), 9-12 July 2012, Bangkok, Thailand. .

Abstract / Synopsis

A study on visitors in Langkawi Islands had been conducted in order to get information about visitors’ motives in that area in 2011. This paper is a part of the study that focused on visitors and visit characteristics, visitors’ motives and the comparison of the types of visitors. This study had used a quantitative method where 178 of questionnaires had been distributed to visitors in Langkawi Islands. SPSS was used to analyze the data in this study. Several analyses had been conducted to assess the information of visitors such as, descriptive analyses, to observe the frequencies, means and percentage of visitors’ motives. Mann-Whithey U-test (Two-sample test) was used to compare motives between two variables in this study. There are significant differences of motives between local and foreign visitors. Eleven motives were founded to have significant differences. The study results showed the information of visitors’ characteristics (gender, age, nationality, academic qualifications and professions), visit characteristics (first time visit, visit frequencies and visit group types), information on visitors’ activities and the motives of local and foreign visitors. The findings provide useful information to tourism sectors in Langkawi to maintain and improve their tourism activities in future.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Forestry
Institute of Agricultural and Food Policy Studies
Institute of Tropical Forestry and Forest Products
Keywords: Visitors' motives; Visit characteristics; Visitors' characteristics; Comparison of motives
Depositing User: Nabilah Mustapa
Date Deposited: 14 Sep 2016 13:40
Last Modified: 14 Sep 2016 13:40
URI: http://psasir.upm.edu.my/id/eprint/48387
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