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Social media contribution towards ethnocentrism


Ridzuan, Abdul Rauf and Bolong, Jusang and Omar, Siti Zobidah and Osman, Mohd Nizam and Yusof, Rozman and Abdullah, Siti Faidul Maisarah (2012) Social media contribution towards ethnocentrism. Procedia - Social and Behavioral Sciences, 65. pp. 517-522. ISSN 1877-0428


Malaysia is a multiracial country consisting of three main ethnics, namely Malay, Chinese and Indians. National unity among the ethnics is very important to ensure national harmony. Rapid growth and development in a country does not bring anything if people were not united. This can be seen when research done by Jusang Bolong (2008) showed that people like to communicate only with their own ethnic and many Malaysian are indifferent to racial integration which allowing ethnocentrism (Ismail Abdullah, 2009). Social media can be seen as a factor to create solidarity but at the same time encourage ethnocentrism. Therefore, this study is conducted to determine the level of public exposure to social media, the level of ethnocentrism in Malaysia and to identify the relationship between public exposures to social media with ethnocentrism. Researcher will be using survey method in collecting data while Mixed Effect Model will be used as a guide for this research.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.1016/j.sbspro.2012.11.158
Publisher: Elsevier
Keywords: Social media; Ethnocentrism; Mixed effect model
Depositing User: Nabilah Mustapa
Date Deposited: 04 Aug 2016 08:33
Last Modified: 04 Aug 2016 08:33
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2012.11.158
URI: http://psasir.upm.edu.my/id/eprint/48033
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