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Paradigm change at all levels


Abd. Rahman, Nordin and Amat@Halimi, Mahani and Hashim, Siti Hasshura and Harun, Rostam (2010) Paradigm change at all levels. In: International Conference on Agricultural Extension 2010 (AGREX’10): Empowering of Agri-Food Stakesholders in Facing Global Challenges Towards Sustainability, 26-28 Oct. 2010, Palm Garden Hotel, IOI Resort Putrajaya, Malaysia. (pp. 446-449).

Abstract / Synopsis

When we discuss about change, especially within the agricultural and entrepreneurial extension the focus has mainly been pointing towards the farmers or the receiving end. Yes, that is the target audience. However, in many situations some of the unsuccessful agricultural programmes or projects were not within the controls of farmers of agro entrepreneurs. Agricultural projects success depended on many outside influencing factors. Agricultural project management is one crucial factor that determines the success or failures of agricultural and agro entrepreneurial extension. This issue therefore must be address seriously in order to ensure the extension programmes benefit the targeted audience and become a success.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Centre for Extension, Entrepreneurship and Professional Advancement
Publisher: Centre for Extension, Entrepreneurship and Professional Advancement (APEEC), Universiti Putra Malaysia
Keywords: Entrepreneurial extension; Paradigm change
Depositing User: Nursyafinaz Mohd Noh
Date Deposited: 23 Dec 2015 15:18
Last Modified: 28 Jan 2016 12:05
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