Citation
Mahdzar, Mazlina and Shuib, Ahmad and Mohammad Afandi, Syamsul Herman and Ramachandran, Sridar
(2015)
A preliminary study identifying factors of memorable tourism experience in Mulu National Park, Sarawak.
In: International Conference on Natural Resources, Tourism and Services Management 2015, 14-16 Apr. 2015, Hotel Promenade, Kota Kinabalu, Sabah. (pp. 211-216).
Abstract
This paper aims to identify potential factors of Memorable Tourism Experience (MTE) which is unique to Mulu National Park (MNP), Sarawak. Review of previous studies in the area of tourism experience and a qualitative research approach was chosen for this study as it offered an avenue to understand of the factors that characterize memorable tourism experience. In-depth interviews were conducted, using a structured questionnaire, to collect data from individuals who are directly related to the national park. A total of 13 individuals were interviewed. The findings proposed a new construct of Memorable Tourism Experience (MTE) which can be used to measure the memorable experiences of tourists visiting Mulu National Park.
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Official URL or Download Paper: http://www.ikdpm.upm.edu.my/dokumen/IKDPM_Proceedi...
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Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Institute of Tropical Forestry and Forest Products |
| Publisher: | Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia |
| Keywords: | Tourism; Tourism experience; Memorable tourism experiences |
| Depositing User: | Erni Suraya Abdul Aziz |
| Date Deposited: | 30 Sep 2015 06:59 |
| Last Modified: | 28 Jul 2016 04:05 |
| URI: | http://psasir.upm.edu.my/id/eprint/40947 |
| Statistic Details: | View Download Statistic |
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