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Assessment of self-rated consumer knowledge among low income housing residence in Malaysia


Citation

Haron, Sharifah Azizah and Masud, Jariah (2012) Assessment of self-rated consumer knowledge among low income housing residence in Malaysia. Pertanika Journal of Social Sciences & Humanities, 20 (4). pp. 1085-1102. ISSN 0128-7702; ESSN: 2231-8534

Abstract / Synopsis

Data from the 2008 Consumer Empowerment in a Globalized Market were used to examine factors associated with giving good self-rating on consumer knowledge and to identify the gap between self-rated and actual consumer knowledge among low income housing residence in Selangor and the Federal Territory of Kuala Lumpur. Those who claimed to know their rights and responsibilities as consumers and knew about the Consumer Protection Act 1999 are more likely to have good self-rated consumer knowledge. However, those in the lowest 20% income quintile and middle 20% income quintile are less likely than the top 20% income quintile to have good self-rated consumer knowledge. A high percentage of the respondents knew about and correctly stated their rights and responsibilities as consumers. On the contrary, only a few knew about the legislation that protected consumers and redress mechanism, indicating that they were not quite well-versed with a ‘higher level’ of consumer knowledge which is vital for their empowerment in the marketplace.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
Institute of Gerontology
Publisher: Universiti Putra Malaysia Press
Keywords: Consumer economics; Consumer knowledge; Consumer competency; Low income consumers
Depositing User: Azhar Abdul Rahman
Date Deposited: 27 Oct 2015 11:04
Last Modified: 27 Oct 2015 11:04
URI: http://psasir.upm.edu.my/id/eprint/40859
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