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Conceptualising the intrinsic and extrinsic push factors influencing international edu-tourists decision to study abroad: the Malaysia perspective


Citation

Ojo, Bello Yekinni and Raja Yusof, Raja Nerina and Ab Aziz, Yuhanis and Awang, Khairil Wahidin (2014) Conceptualising the intrinsic and extrinsic push factors influencing international edu-tourists decision to study abroad: the Malaysia perspective. In: Australian Academy of Business and Social Sciences Conference 2014, 25-26 Aug. 2014, Grand Season Hotel, Kuala Lumpur, Malaysia. .

Abstract

This article conceptualised the intrinsic and extrinsic factors that influence international edu-tourists from the emerging economy to study in an emerging economy like Malaysia. A growing body of models has been developed to explain the factors influencing international edu-tourist from the emerging economies to choose to study abroad in the developed economy. In view of the new mobility trend of the international edu-tourists from the emerging economies to study abroad in an emerging country, including, limited model to explain this new mobility trend in Malaysia, this article contributes to the Malaysia literature pertaining to this subject. The article proposes 4 intrinsic and 2 extrinsic antecedent variables in predicting the new mobility behaviour of the international edu-tourists from the emerging economies who chooses to study abroad in Malaysia (an emerging economy). The limitations of this article stem from the nature of the study itself. Being a preliminary study, it integrated the factors identified in the existing literature. Thus, future empirical research on this subject is required to examine the existing relationships among the aforementioned factors, by giving and analyse the weight of each factor influencing the choice to study abroad in an emerging economy by the international edu-tourists from the emerging countries. Therefore, determining the relative importance of each element and factors that constitute an important source of information for future work in international edu-tourism studies.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Economics and Management
Putra Business School
School of Graduate Studies
Publisher: Australian Academy of Business and Social Sciences
Keywords: Edu-tourism; International; University; Edu-tourists; Emerging; Economy
Depositing User: Nursyafinaz Mohd Noh
Date Deposited: 20 Aug 2015 02:06
Last Modified: 20 Mar 2017 09:07
URI: http://psasir.upm.edu.my/id/eprint/39907
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