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The position of the media as a tool of communication and education on severe weather in Malaysia


Citation

Abu Bakar, Elistina and Mat Said, Aini and Ab Kadir, Mohd. Zainal Abidin and Gomes, Chandima and Keul, A. G. (2014) The position of the media as a tool of communication and education on severe weather in Malaysia. In: 2014 International Conference on Lightning Protection (ICLP), 11-18 Oct. 2014, Shanghai, China. (pp. 1114-1117).

Abstract / Synopsis

Information by the media in advance of severe weather occurrences can prepare the public to respond properly during an emergency situation. At the same time, the media should work as a channel to communicate and promote proper public response to severe weather threats. The objective of this study is to examine the position of the media as a tool of communication and education on severe weather in Malaysia. Results indicate that the present role of the media in Malaysia is still insufficient in communicating and educating the public on severe weather.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Engineering
Faculty of Human Ecology
DOI Number: https://doi.org/10.1109/ICLP.2014.6973291
Publisher: IEEE (IEEE Xplore)
Keywords: Severe weather; The media; Communication; Education
Depositing User: Nursyafinaz Mohd Noh
Date Deposited: 21 May 2015 11:18
Last Modified: 21 May 2015 11:18
Altmetrics: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6973291
URI: http://psasir.upm.edu.my/id/eprint/38466
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