UPM Institutional Repository

Healthy eating: the preventive factors among Malaysians


Sharkawi, Ismawati and Mohamed, Zainal Abidin and Rezai, Golnaz (2014) Healthy eating: the preventive factors among Malaysians. Journal of Economics, Business and Management, 2 (4). pp. 257-261. ISSN 2301-3567


The paper investigates the factors perceived to be important barriers to healthy eating among Malaysian adults. Data were collected from a random sample of 1719 adults throughout Malaysia via a self-administered questionnaire. Findings show that the most important perceived barriers to healthy eating were unavailability and limited choice of healthy food away from home, time constraints and busy lifestyle. Exploratory factor analysis of 22-item in perceived barriers domain revealed four factors that accounted for 76% of the variance in perceived barriers to healthy eating, namely: physical; knowledge and social; lack of time; and unavailable healthy choices. The findings of this study implied the needs for provision of wide selection and availability of healthy food to the consumers as well as promoting the nutrition and healthy eating messages effectively.

Download File

PDF (Abstract)
Healthy eating.pdf

Download (83kB) | Preview

Additional Metadata

Item Type: Article
Divisions: Faculty of Agriculture
DOI Number: https://doi.org/10.7763/JOEBM.2014.V2.135
Publisher: International Association of Computer Science and Information Technology
Keywords: Food choice; Healthy eating; Malaysia; Perceived barriers
Depositing User: Nabilah Mustapa
Date Deposited: 17 Sep 2015 12:45
Last Modified: 22 Jan 2016 03:29
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.7763/JOEBM.2014.V2.135
URI: http://psasir.upm.edu.my/id/eprint/37837
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item