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Perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity in fast food chain outlets


Citation

Ngali, Norzaidah and Rahmat, Norazlina and Samsudin, Azlina and Abd Ghani, Fatimah and Hamid, Munirah and Ramli, Noorazlin and Md. Zaini, Zetty Madina and Jusoff, Kamaruzaman (2011) Perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity in fast food chain outlets. World Applied Sciences Journal, 12. pp. 53-59. ISSN 1818-4952; ESSN: 1991-6426

Abstract

The usage of information technology in fast food chain outlets is to be pervasive and compulsory to improve organizational performance and strategic competitiveness. However, having technology available is not enough, it must be accepted and used appropriately by its target user group in order to realize anticipated productivity gains. Therefore, this study aims to examine the relationship between perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity of managers who are attached in the fast food chain outlets in the Klang Valley area. A random survey with questionnaire method was conducted as a quantitative data collection on 326 managers from participating food chain outlets with regard to their acceptance of IT application leading to their productivity. The findings indicated that perceived usefulness (PU) have significant (positive) relationship on managerial productivity (MP). In contrast, ease of use (EOU) has insignificant (negative) relationship on MP. It has been concluded that perceived usefulness of IT application was influence the productivity of managers and on the other hand, the ease of use not influence manager's productivity in today's work environment. Based on the findings, it is hoped that this study will further enhance knowledge in the human resources field and training, with respect to managers' attitude and awareness towards IT application in restaurant operations.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
Publisher: IDOSI Publications
Notes: Special issue on Service Sector Transforms the Economy
Keywords: Perceived ease of use (PEOU); Perceived usefulness (PU); Information technology (IT) application; Managerial productivity; Fast food chain outlets
Depositing User: Nabilah Mustapa
Date Deposited: 06 Jul 2020 03:38
Last Modified: 06 Jul 2020 03:38
URI: http://psasir.upm.edu.my/id/eprint/37143
Statistic Details: View Download Statistic

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