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Consumers' preferences toward attributes of manufactured halal food products


Mohayidin, Mohd Ghazali and Kamarulzaman, Nitty Hirawaty (2014) Consumers' preferences toward attributes of manufactured halal food products. Journal of International Food & Agribusiness Marketing, 26 (2). pp. 125-139. ISSN 0897-4438; ESSN: 1528-6983


Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also influence consumers' decisions. This article aims to evaluate consumers' preferences toward various attributes of the manufactured halal food sold in supermarkets. The focus is on halal certification because consumers, especially Muslims, need the assurance that the food they purchased is really halal. Two hundred eighty-eight people agreed to participate by providing their perceptions and preferences toward food product attributes. Certified halal food product gained the highest utility score and was the most important attribute.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Agriculture
DOI Number: https://doi.org/10.1080/08974438.2012.755720
Publisher: Routledge
Keywords: Consumer preferences; Product attributes; Halal; Food manufacturing sector; Malaysia
Depositing User: Nabilah Mustapa
Date Deposited: 12 Jan 2016 03:31
Last Modified: 12 Jan 2016 03:31
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/08974438.2012.755720
URI: http://psasir.upm.edu.my/id/eprint/36897
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