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Usability measurement of Malaysian online tourism websites


Vatankhah, Najmeh and Koh, Tieng Wei and Letchmunan, Sukumar (2014) Usability measurement of Malaysian online tourism websites. International Journal of Software Engineering and its Applications, 8 (12). pp. 1-18. ISSN 1738-9984


Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet,many investors have begun to produce different websites to promote their product; however, the quality is still valued expeditiously. The purpose of this paper is to analyze and evaluate the quality of Malaysian tourism websites in terms of usability. With this aim, five different Malaysian tourism websites were selected and evaluated based on their effectiveness, efficiency and user satisfaction. This was done using a questionnaire based evaluation.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Computer Science and Information Technology
Publisher: Science & Engineering Research Support Society
Keywords: Usability measurement; Online tourism websites; Quality measure
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 11 Feb 2016 08:54
Last Modified: 11 Feb 2016 08:54
URI: http://psasir.upm.edu.my/id/eprint/35931
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