Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women

Citation

Kaur, Kamaljeet and Osman, Syuhaily and Sandhu, Sukjeet Kaur and Singh, Jaspal (2018) Is halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women. International Journal of Business, Economics and Law, 15 (3). pp. 19-25. ISSN 2289-1552

Abstract

This study is to investigate if the Malaysian Muslim women considers halal as an important attribute during the purchase of cosmetics. A total of 265 valid questionnaires were used to run to collect data via self-administrative questionnaires. A mall-intercept technique was used to carry out the survey. The data collection were collected in the two largest shopping mall surrounding Putrajaya which are Alamanda shopping Centre and the IOI City Shopping Mall. Results showed that halal was not the ultimate priority during the purchase of cosmetics by Malaysian Muslim women. This finding post for future researchers to further understand why halal is not taken as an utmost priority. Qualitative study using focus group or interviews would be deemed an effective method to understand the purchasing behavior of Malaysian Muslim women.

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Official URL or Download Paper: http://ijbel.com/vol-15-april-2018-issue-3-economi...

Additional Metadata

Item Type:	Article
Divisions:	Faculty of Human Ecology
Publisher:	Zes Rokman Resources
Keywords:	Halal; Cosmetics; Malaysian Muslim women; Brand; Quality
Depositing User:	Nurul Ainie Mokhtar
Date Deposited:	13 Aug 2018 01:35
Last Modified:	13 Aug 2018 01:35
URI:	http://psasir.upm.edu.my/id/eprint/35349
Statistic Details:	View Download Statistic

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