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Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries


Citation

Pang, Looi Fai and Lee, Chin (2012) Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries. In: National Research & Innovation Conference for Graduate Students in Social Sciences (GS-NRIC 2012), 7-9 Dec. 2012, Mahkota Hotel, Melaka. (pp. 945-954).

Abstract

Various strategic directions have been proposed under the ASEAN Tourism Strategic Plan (ASTP) 2011-2015 to promote regional collaboration in tourism. A key initiative is encouraging regional travel.However ease of travel has its dangers in that it promotes competition among ASEAN member states for tourists. Collaboration and strategic alliances would prevent duplications of attractions allowing countries to focus on their core competencies. This study seeks to identify the main tourist demand determinants and the substitutability of neighbouring destinations. This will provide information for the establishment of collaborative agreements for complementary destinations and the development of competitive strategies for substitute destinations within a region. Panel data regression was used to investigate the explanatory variables of tourism demand of Malaysia and to identify the substitutability of its immediate neighbours Indonesia, Singapore and Thailand. The findings indicate that Singapore is a substitute destination whereas Indonesia and Thailand are complementary destinations suggesting the need to develop tourism cooperatively with Singapore to prevent unhealthy competition.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Economics and Management
Notes: Full text are available at Special Collection Division Office.
Keywords: Tourism demand; ASEAN collaboration; Panel data regression
Depositing User: Samsida Samsudin
Date Deposited: 03 Sep 2014 02:06
Last Modified: 27 Jan 2017 02:59
URI: http://psasir.upm.edu.my/id/eprint/31950
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