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The asymmetry of franchising, multi-level marketing and pyramid schemes


Citation

Mohd Ishan, Zahira (2013) The asymmetry of franchising, multi-level marketing and pyramid schemes. In: Marketing Towards Delivering Consumer Value. McGraw-Hill Education (Malaysia) Sdn. Bhd., Shah Alam, Selangor, p. 131. ISBN 9789675771903

Abstract / Synopsis

This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business.


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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw-Hill Education (Malaysia) Sdn. Bhd.
Keywords: Franchising; Multilevel marketing; Pyramid schemes; Business
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 21 Jul 2014 13:43
Last Modified: 30 Mar 2016 14:46
URI: http://psasir.upm.edu.my/id/eprint/31155
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