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Exploring rural secondary school students' attitude toward the Malayan tapir through salient beliefs


Lim, Evelyn Ai Lin and Mariapan, Manohar and Ang, Yvonne Su Ming and Abi, Jane and Aziz, Azlizam and Hussin, Mohamed Zakaria (2013) Exploring rural secondary school students' attitude toward the Malayan tapir through salient beliefs. The Malaysian Forester, 76 (1). pp. 69-85. ISSN 0302-2935


Environmental education programmes in Malaysia have been successful in increasing students' knowledge but not so in changing attitudes. To design educational programmes that changes attitudes, we need to understand the underlying determinant of attitude. The purpose of the study was to explore and elicit rural secondary school students' attitudes towards the Malayan tapir through their salient beliefs. Focusing on the cognitive and affective components of the attitude model, eighty-one secondary school students were asked to elucidate what they knew about the Malayan tapir through pictorial stimulation in focus group discussion. Students were observed to be intrigued by the physical characteristics of the Malayan tapir but knew little about its ecological function, natural habitat and threats while displaying positive and negative emotions in reaction to the pictures. Future research implications include the designing of an environmental education programme based on the observations of this study and measuring the effectiveness of the programme in influencing behaviour.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
Institute of Tropical Forestry and Forest Products
Putra Business School
Publisher: Forestry Department Peninsular Malaysia
Keywords: Attitudes; Environmental education; Malayan tapir; Rural secondary school students; Salient beliefs
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 25 Apr 2016 02:33
Last Modified: 25 Apr 2016 02:33
URI: http://psasir.upm.edu.my/id/eprint/29170
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