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Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city


Citation

Chiam, Chooi Chea and Radam, Alias and Abdul Rahim, Khalid and Yacob, Mohd Rusli (2013) Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city. Melaka Journal of Heritage, 3. pp. 9-30. ISSN 2231-8739

Abstract / Synopsis

There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement. The data in this paper was collected in Melaka city as Melaka city has been listed as UNESCO World Heritage Site on 7 July 2008. This paper studies the visitors' WTP in conserving the living heritage in Melaka city using choice experiment method. Hopefully the results of this study can bring an insight to the policy-makers on the value of conserving the living heritage in Melaka city by its visitors.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia
Keywords: Living heritage; Choice experiment (CE); Willingness-to-Pay (WTP)
Depositing User: Nabilah Mustapa
Date Deposited: 09 Dec 2015 15:45
Last Modified: 09 Dec 2015 15:45
URI: http://psasir.upm.edu.my/id/eprint/28288
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