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Elements promoting learning from a strategic partner: a Malaysia case


Mansor, Zuraina (2013) Elements promoting learning from a strategic partner: a Malaysia case. Pertanika Journal of Social Sciences & Humanities, 21 (1). pp. 119-132. ISSN 0128-7702; ESSN: 2231-8534


Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Additionally, in the recent trends of strategic alliance literature, they have been linked to the organisational learning literature where alliances create environments for learning and knowledge transfer. This phenomenon is referred to as ‘alliance-based learning’. The main purpose of this paper is to discuss how learning can be promoted via alliance arrangement. The study used an in-depth case study method, where a child business was set up upon the signing of strategic alliance agreement between parent partner in Malaysia with foreign parent partner from the UK, and the partnership had included learning as one of their main objectives.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Strategic partner; Organizational learning
Depositing User: Nabilah Mustapa
Date Deposited: 05 May 2015 01:40
Last Modified: 28 Oct 2015 07:18
URI: http://psasir.upm.edu.my/id/eprint/28283
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