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Acceptance of 3P's (packaging, labeling and grading) regulation among vegetable producers, wholesalers and exporters


Man, Norsida and Mat Daud, Nurul Farhana (2012) Acceptance of 3P's (packaging, labeling and grading) regulation among vegetable producers, wholesalers and exporters. In: 7th International Postharvest Symposium 2012 (IPS 2012), 25-29 June 2012, Kuala Lumpur, Malaysia. . (Unpublished)


A 3P’s (Grading, Packaging and Labeling) Regulation is a program to improve the quality of agriculture produce through grading, packaging and labeling. The regulations require that all agricultural produce are graded, packaged and labeled before they are marketed (domestic, export or import). The objectives of this program is basically to enhanced the efficiency and effectiveness of the marketing of local produce in order to retain their competitiveness and to maintain current market share to expand both domestic and overseas market access in line with the changes in global trade. The implementation of 3P’s can give the impact on socio economics of the implementers like as productivity, income and value added of produces. However, level of participation, implementation, and effectiveness of extension activities in promoting 3P’s will influence success of the program. The objectives of study are: to examine the respondents profile; to determine the perception and knowledge of 3P’s Regulation; to identify the level of 3P’s practices among the implementers; to clarify extension practices and approach in 3P’s Program. The study targeted vegetable producers (40 respondents) in Pahang and Selangor. The result of the survey reveals that many of the respondents are not yet practicing the 3P’s regulations in full. For labeling especially, the level of implementation of 3P’s is still at low level. This may be due to problem facing the respondents and also lack of knowledge in managing 3P’s practices. The high production cost becomes the most problems face by the respondents. This is because in order to implement 3P, the farmers need more capital to bear the cost of productions. Besides, wholesalers become the important factor in marketing activities and uncertain market price becomes the problems.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Agriculture
Institute for Social Science Studies
Notes: Full text are available at Special Collection Division Office.
Keywords: 3P's regulation; Fresh vegetable producers; Wholesalers; Exporters; Acceptance
Depositing User: Samsida Samsudin
Date Deposited: 07 May 2014 04:48
Last Modified: 07 Nov 2018 03:46
URI: http://psasir.upm.edu.my/id/eprint/27738
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