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The effect of online marketing on customer satisfaction.


Citation

Abdul Aziz, Yuhanis and Mohamadi, Amir and Samdin, Zaiton (2012) The effect of online marketing on customer satisfaction. In: Business Practices in Malaysia. McGraw Hill, Kuala Lumpur, pp. 94-106. ISBN 9789675771521

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Online marketing; Customer satisfaction; Marketing.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 05 Feb 2014 07:56
Last Modified: 05 Feb 2014 07:56
URI: http://psasir.upm.edu.my/id/eprint/26144
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