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Willingness to pay for conservation fee at Penang National Park


Samdin, Zaiton and Mohammad Afandi, Syamsul Herman and Radam, Alias and Yacob, Mohd Rusli (2012) Willingness to pay for conservation fee at Penang National Park. The Malaysian Forester, 75 (1). pp. 41-50. ISSN 0302-2935


Contingent Valuation Method (CVM) is one of the approaches that have helped to assign dollar values to non-use values for non-market goods. Most of ecotourism areas such as national parks exist as public facilities. Some national parks have implemented charges such as entrance permit to visitors but it still creates problems especially for the pricing system thus related to efficient pricing policy and the sustainability of ecotourism resources. The introduction of efficient pricing policy for the utilization of parks should be given special attention, especially in developing countries. This study used the CVM, with Willingness to Pay (WTP) as the elicitation method to measure non-use value for environmental resources in Penang National Park. A total of 509 respondents completed the survey. The finding of this study discovers that visitors are willing to pay for the conservation fee. Recently, there is no charge for conservation fee. Although using WTP for economic valuation cannot provide the exact answers on the valuation of these natural resources, it can still provide a guideline on pricing strategy and postulate extra information for park management decisions, especially on park pricing.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Faculty of Forestry
Institute of Tropical Forestry and Forest Products
Publisher: Forestry Department Peninsular Malaysia
Keywords: Willingness to pay; Contingent valuation method; National park; Conservation fee; Penang National Park
Depositing User: Nabilah Mustapa
Date Deposited: 06 Aug 2015 00:38
Last Modified: 18 Feb 2016 01:42
URI: http://psasir.upm.edu.my/id/eprint/22862
Statistic Details: View Download Statistic

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