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The demographics of consumer decision-making style dimensions in FMCG purchases


Saleh, Rosli and Tan, Boon See (2002) The demographics of consumer decision-making style dimensions in FMCG purchases. Malaysian Journal of Consumer and Family Economics, 5 (1). pp. 9-20. ISSN 1551-2802


The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on 506 samples collected from the general public residing in the Klang Valley area. Using exploratory factor analysis, the findings indicate that there are between group differences as well as within group similarities in the consumers decision-making styles related to different demographic characteristics. This indicates the existence of demographic effects on consumers decision-making styles.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Malaysian Consumer and Family Economics Association
Keywords: Consumer decision-making style dimensions; Fast moving consumer goods; Consumer style inventory
Depositing User: Nabilah Mustapa
Date Deposited: 26 Jun 2015 07:44
Last Modified: 26 Jun 2015 07:44
URI: http://psasir.upm.edu.my/id/eprint/22806
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