Citation
Falahati, Leila and Paim, Laily
(2011)
The emergence of gender differences in consumer socialization among college students.
Life Science Journal, 8 (3).
pp. 187-191.
ISSN 1097-8135; ESSN: 2372-613X
Abstract
This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection method. The results revealed gender differences in consumer socialization, in which male students’ perceived earlier socialization regarding financial matters. In addition, the results indicated that females are socialized earlier in receiving allowances and owning bank accounts while males are socialized earlier in financial activity and financial assets.
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Official URL or Download Paper: http://www.lifesciencesite.com/lsj/life0803/
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Human Ecology |
| DOI Number: | https://doi.org/10.7537/marslsj080311.35 |
| Publisher: | Marsland Press |
| Keywords: | Gender; Consumer socialization; Financial behavior; College students; Financial education |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 26 Nov 2015 04:14 |
| Last Modified: | 20 Jul 2018 08:51 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.7537/marslsj080311.35 |
| URI: | http://psasir.upm.edu.my/id/eprint/22630 |
| Statistic Details: | View Download Statistic |
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