UPM Institutional Repository

Malaysian perception and attitude towards green concept and going green.


Phuah, Kit Teng and Rezai, Golnaz and Mohamed, Zainalabidin and Shamsudin, Mad Nasir (2012) Malaysian perception and attitude towards green concept and going green. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012) Proceeding (12th -13th March 2012) hosted in Golden Flower Hotel, Bandung, Indonesia, 12-13 Mac 2012, Bandung, Indonesia. (pp. 401-414).


Food is the basic need for all human being and consumers have the right to choose the good quality and safe foods. The series of food safety scandal, health consciousness, environmental and animal welfare issues have caused the consumers to increasingly aware about the food they consume. Consumers begin to search for green products in the market that supposedly produced under the friendly environment and green in nature. However, it is only the beginning of the development of the green concept in Malaysia. Thus the objective of this study is to determine the relationship between the socio demographic variables towards the consumers’ attitude with regards to environmental protection, food safety concern, health consciousness and animal welfare concern. Descriptive analysis, Chi-square and binary logistic model were used to accomplish the objectives of this study. The result shows that selected socio-demographic variables such as education level, income, age and gender are significantly influence the consumers’ attitude towards health, environmental protection, food safety and animal welfare concern. The results also indicate that subjective norm, education level, income, attitude towards health, food safety and environmental concern are the factors that influence consumers’ attitude towards green concept.

Download File


Download (203kB)

Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Subject: Consumer behavior - Malaysia
Subject: Natural foods
Divisions: Faculty of Agriculture
Keywords: Binary logistic model; Environmental; Food safety; Green concept; Health; Socio-demographic.
Depositing User: Samsida Samsudin
Date Deposited: 12 Jun 2013 08:51
Last Modified: 12 Sep 2014 03:11
URI: http://psasir.upm.edu.my/id/eprint/21134
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item