Citation
Ramlee, Shamshubaridah and Adham, Khairul Akmaliah and Said, Mohd Fuaad and Kraus, Sascha and Hanninen, Seppo J.
(2010)
Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
International Journal of Management Practice, 4 (1).
pp. 76-94.
ISSN 1741-8143
Abstract
his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and subsequently develop it into a comprehensive payment service family. This research resulted in the identification of close linkages between new services development and service family extension, especially as they regard internationalisation and new venture development. Both new service development/extension and internationalisation contributed to the development and rapid growth of the case company, thereby confirming the Uppsala model of internationalisation.
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