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Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection


Citation

Roslan, Nur Widad and Abdul Halim, Hazlina and Abdul Jabar, Mohd Azidan (2019) Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection. Jurnal Linguistik, 23 (1). pp. 26-32. ISSN 1823-9242

Abstract

This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
Publisher: Persatuan Linguistik Malaysia
Keywords: Discourse; Television; Advertisement; Qualitative method
Depositing User: Nabilah Mustapa
Date Deposited: 07 Oct 2019 08:38
Last Modified: 07 Oct 2019 08:38
URI: http://psasir.upm.edu.my/id/eprint/15771
Statistic Details: View Download Statistic

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