Citation
Roslan, Nur Widad and Abdul Halim, Hazlina and Abdul Jabar, Mohd Azidan
(2019)
Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection.
Jurnal Linguistik, 23 (1).
pp. 26-32.
ISSN 1823-9242
Abstract
This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion.
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Official URL or Download Paper: https://jurnal.plm.org.my/?page_id=274
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication |
| Publisher: | Persatuan Linguistik Malaysia |
| Keywords: | Discourse; Television; Advertisement; Qualitative method |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 07 Oct 2019 08:38 |
| Last Modified: | 07 Oct 2019 08:38 |
| URI: | http://psasir.upm.edu.my/id/eprint/15771 |
| Statistic Details: | View Download Statistic |
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