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Bring Back Our Girls, social mobilization: implications for cross-cultural research


Olutokunbo, Adekalu Samuel and Suandi, Turiman and Cephas, Oluwasetitan Rotimi and Abu Samah, Irza Hanie (2015) Bring Back Our Girls, social mobilization: implications for cross-cultural research. Journal of Education and Practice, 6 (6). pp. 64-75. ISSN 2222-1735; ESSN: 2222-288X


Social mobilization is a proactive measure for community development that salvages the society from destruction and disaster. From sociological perspective, this paper discusses the concept of social mobilization and its implications for cross-cultural research. To do this, the study uses the “Bring Back Our Girls” Global Campaign, as the focal point of discussion, which has currently become a global phenomenon, in Africa, Asia, Australia, Europe, North America, and South America. To achieve the primary objective, this study adopted the method of content analysis of relevant existing literature; materials, pictures, as well as news reports to draw up conclusion based on the subject matter. The study revealed the importance of unity among nations, in the campaign for “Bring Back Our Girls”, in the midst of religious turmoil, different cultures, gender inequalities, and ethnic diversities. However, while waiting for the return of more than 200 girls abducted from their dormitories at the Government Girls’ Secondary Schools, Chibok, Borno State, North-East Nigeria, by the out-of-control members of the Boko Haram sect, it is needful that, nations keep recognizing the vital roles of social mobilization in bringing positive changes to the society. By implication, the study recognizes the importance of, and a clarion call for further cross-cultural research which goes beyond geographical, religious, political, and cultural jurisdictions. Recommendations on utilizing the knowledge of social mobilization movement campaign for the advancement of society were made.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Educational Studies
Putra Business School
Publisher: International Institute for Science, Technology & Education
Keywords: Bring Back Our Girls; Social mobilization; Cross-cultural research
Depositing User: Nabilah Mustapa
Date Deposited: 08 May 2019 07:27
Last Modified: 08 May 2019 07:27
URI: http://psasir.upm.edu.my/id/eprint/14870
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