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Buffet diners dining behavior: a proposed preliminary conceptual model


Yusof, Aziz and Othman, Mohhidin and Ghazali, Hazrina and Awang, Khairil Wahidin and Abdul Majid, Mohd Aliff (2018) Buffet diners dining behavior: a proposed preliminary conceptual model. International Journal of Academic Research in Business and Social Sciences, 8 (2). pp. 548-556. ISSN 2222-6990


Buffet service popularity lies with its distinct ability to offer ad libitum dining experiences especially when the price regime used pertains to the all-you-can-eat at one price. However, those appeals have been among major issues associated with food waste and overconsumption. In spite of those pressing issues, numerous research works conducted by employing quantitative approaches, so far have not fully captured and explained the underlying determinants behind buffet diners dining behaviors. Therefore, it calls for more qualitative-based research works conducted in this topic area. As part of the reseacher’s qualitative inquiry process, this conceptual paper’s aims are to firstly explore important literatures pertaining to several underlying theories which help to shape the Integrative Behavioral Model (IBM). Following it, the potential of IBM is discussed thus highlighting its potential as an underpinning theory and as a guide in helping to better understand buffet dining behaviors. In doing so, past literatures related to behavioral studies are discussed within the realm of the model’s constructs and its related model extensions as it related to buffet dining situations. At the end, this research paper concludes with future research implication through qualitative inquiry using the proposed preliminary IBM’s conceptual model, taking into considerations the contextual nature of buffet-dining-related behavioural occurrence.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.6007/IJARBSS/v8-i2/3964
Publisher: Human Resource Management Academic Research Society
Keywords: Buffet; Dining behavior; Ad libitum; Overconsumption; Integrative behavioral model
Depositing User: Nabilah Mustapa
Date Deposited: 10 Apr 2019 02:01
Last Modified: 10 Apr 2019 02:01
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v8-i2/3964
URI: http://psasir.upm.edu.my/id/eprint/14851
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