UPM Institutional Repository

Factors influencing the willingness to pay for entrance permit: the evidence from Taman Negara National Park


Samdin, Zaiton and Abdul Aziz, Yuhanis and Radam, Alias and Yacob, Mohd Rusli (2010) Factors influencing the willingness to pay for entrance permit: the evidence from Taman Negara National Park. Journal of Sustainable Development, 3 (3). pp. 212-220. ISSN 1913-9063; ESSN: 1913-9071


Non-market techniques such as Travel Cost Method (TCM) and Contingent Valuation Method (CVM) are commonly used to estimate the economic benefits of outdoor recreation. This study applied the CVM, with Willingness to Pay (WTP) as the elicitation method, to investigate the pattern of willingness to pay among visitors of Taman Negara National Park (TNNP). In applying CVM, the respondents were asked on the maximum amount they were willing to pay to enter this park. Data were obtained using closed-ended questionnaires through interview. About 196 visitors were involved in the study. This study used multiple regressions (MR) to investigate factors that determine WTP for entrance permit in TNNP. This study found that the WTP was positively related to several important factors; and these factors include nationality, income, education and marital status. All these factors can help to explain the WTP for entrance permit at TNNP. Approach in determining WTP for entrance permit will help park authorities to be more financially self-sufficient. In addition, it will generate more income, and thus more efficiency in operating and maintaining the national parks.

Download File

Full text not available from this repository.

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute of Tropical Forestry and Forest Products
DOI Number: https://doi.org/10.5539/jsd.v3n3p212
Publisher: Canadian Center of Science and Education
Keywords: Willingness to pay; Contingent valuation method; Multiple regressions; National park; Entrance permit
Depositing User: Nabilah Mustapa
Date Deposited: 08 May 2015 04:41
Last Modified: 08 May 2015 04:41
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5539/jsd.v3n3p212
URI: http://psasir.upm.edu.my/id/eprint/14707
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item