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Estimating the conservation value of Giant Panda Conservation Centre in Zoo Negara, Malaysia using contingent valuation method


Citation

Ab Razak, Nurshazwani and Mohammad Afandi, Syamsul Herman and Shuib, Ahmad and Ramachandran, Sridar (2017) Estimating the conservation value of Giant Panda Conservation Centre in Zoo Negara, Malaysia using contingent valuation method. World Applied Sciences Journal, 35. pp. 16-19. ISSN 1818-4952; ESSN: 1991-6426

Abstract / Synopsis

The Giant Panda Conservation Centre (GPCC), which is the latest edition to Zoo Negara Malaysia, exhibits as an outreach conservational programme. To understand the conservation value of the Giant Panda Programme in Zoo Negara, a study using Contingent Valuation Method (CVM) approach is conducted. The main objective of the study is to estimate the willingness to pay (WTP) of visitor for the Giant Panda programme at Zoo Negara. Data was collected using a structured questionnaire through face-to-face interview sessions at the GPCC. Findings show that the factors influencing WTP are income, repeat visits of visitors and satisfaction index. Mean WTP is estimated at RM20.28, while the conservation value is estimated at RM5,039,235.24 for the year 2014. This study provides valuable information regarding the conservation value of Giant Panda programme in Malaysia.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Institute of Agricultural and Food Policy Studies
DOI Number: https://doi.org/10.5829/idosi/wasj.seiht.2017.16.19
Publisher: IDOSI Publications
Notes: Special issue: Service Experience and Innovation in Hospitality & Tourism
Keywords: Economic value; Zoological park; Willingness to pay; Wildlife conservation value; Panda loan programme
Depositing User: Nabilah Mustapa
Date Deposited: 14 Aug 2018 16:51
Last Modified: 14 Aug 2018 16:51
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5829/idosi/wasj.seiht.2017.16.19
URI: http://psasir.upm.edu.my/id/eprint/13891
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