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Perceived risk of security and privacy in online shopping: a study of Malaysia context


Jadehkenari, Marzieh Zendehdel and Paim, Laily (2012) Perceived risk of security and privacy in online shopping: a study of Malaysia context. Life Science Journal, 9 (4). pp. 983-987. ISSN 1097-8135; ESSN: 2372-613X


Online shopping is a new phenomenon in the field of E-Business and is certainly going to be the future of shopping in the world. Though online shopping is very common outside Malaysia, its growth in Malaysian Market, which is a large and strategic consumer market, is still not in line with the global market. The present research paper has used exploratory study to highlight the various factors and variables impacting the behavior of consumers towards on-line shopping in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed the fit of the model. The researcher found that there are three factors for explaining attitude and intention towards online shopping, which are privacy, security and subjective norm. The results show that if students worry about whether their information due to the process of online shopping will be used for other purposes, it will reduce their purchase attitude.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
DOI Number: https://doi.org/10.7537/marslsj090412.151
Publisher: Marsland Press
Keywords: Online shopping; Perceived risk; Privacy; Security; Attitude; Intention
Depositing User: Nabilah Mustapa
Date Deposited: 14 Aug 2018 08:49
Last Modified: 14 Aug 2018 08:49
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.7537/marslsj090412.151
URI: http://psasir.upm.edu.my/id/eprint/13838
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