UPM Institutional Repository

Material management in themed restaurants: inspiring the experience economy


Che Ishak, Farah Adibah and Crang, Philip and Abdul Karim, Muhammad Shahrim (2017) Material management in themed restaurants: inspiring the experience economy. Journal of Tourism, Hospitality and Culinary Arts, 9 (2). pp. 493-504. ISSN 1985-8914; ESSN: 2590-3837


In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and management of the ‘affective atmosphere’ or ‘ambiance’ of a venue. It unfolds the exploration of theme restaurants in practicing the material management as an inspiration to stage an experience. This paper illustrates its arguments through one case study: the Indonesian theming of the Pondok Malindo restaurant, Selangor. Practically, the findings suggest that creating the desired ambiance needs proper planning and careful attention to a wide range of material elements. More broadly, the paper suggests that accounts of the experience economy should consider the powers and agencies of materials and objects.

Download File

Text (Abstract)
Material management in themed restaurants inspiring the experience economy.pdf

Download (48kB) | Preview
Official URL or Download Paper: http://www.jthca.org/online-issues

Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
Publisher: Penerbit Universiti Teknologi MARA (UiTM) Malaysia
Notes: Special issue: Celebrating Hospitality and Tourism Research Hospitality and Tourism Conference 2017, 7-8 October 2017, Malaysia
Keywords: Experience economy; Themed restaurant; DINESCAPE; Experience; Materials
Depositing User: Nabilah Mustapa
Date Deposited: 14 Aug 2018 07:41
Last Modified: 14 Aug 2018 07:41
URI: http://psasir.upm.edu.my/id/eprint/13765
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item