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Factors influencing archaeological tourists' behavioral intentions: a conceptual framework


Citation

Pong, Kok Shiong and Abdullah, Abdul Rashid (2017) Factors influencing archaeological tourists' behavioral intentions: a conceptual framework. Journal of Tourism, Hospitality and Culinary Arts, 9 (1). pp. 1-10. ISSN 1985-8914; ESSN: 2590-3837

Abstract

Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of strategies need to be developed to attract more tourists to archaeological sites. This study assesses the literature on the causal effect of destination personality, satisfaction, and behavioral intentions among tourists who visit the archaeological sites. A conceptual framework was developed based on the literature propositions. This study contributes to the tourism literature by being one of the primary works in applying destination personality concept on archaeological sites. Furthermore, the findings of the research are anticipated to provide recommendations from the demand side which usually lacking for local authorities and destination marketing organizations’ in their branding and positioning strategies for destinations.


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Official URL or Download Paper: http://www.jthca.org/online-issues

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Penerbit Universiti Teknologi MARA (UiTM) Malaysia
Keywords: Archaeological tourism; Destination personality; Satisfaction; Behavioral intentions; Malaysia
Depositing User: Nabilah Mustapa
Date Deposited: 14 Aug 2018 07:41
Last Modified: 14 Aug 2018 07:41
URI: http://psasir.upm.edu.my/id/eprint/13763
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