Factors influencing consumer purchasing behaviour of intelligent connected vehicles

Energy conservation and emission reduction in the transportation sector are crucial for tackling global climate change. With advancements in electric vehicle (EV) technology and intelligent connected features, the factors influencing consumer purchase behaviour have evolved. Intelligent connected vehicles (ICVs) are gaining significant market attention, with many new ICV brands emerging in the Chinese market in recent years. Despite this growth, research in this area remains limited. This study uniquely contributes to the field by examining how intelligent connected features and brand equity influence ICV purchase behaviour. Using the UTAUT model and partial least squares structural equation modelling (PLS-SEM), the study reveals that performance expectancy, effort expectancy, social influence, intelligent connected features, and brand equity all positively impact consumer purchase behaviour. Notably, the analysis highlights the strong role of intelligent connected features and brand equity in shaping consumer purchasing behaviour of ICVs, offering valuable insights for the development of the ICV industry.

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