Motivation for accepting non-standard employment and customer-oriented organizational citizenship behavior in the Nigerian banking industry

Anchored on self-determination theory, the study examines the influence of motivation for pursuing non-standard employment and the employees’ display of customer-oriented organizational citizenship behavior (COOCB) in the Nigerian banking industry. The study also examines the mediating effect of work engagement on the relationship between these motivation types and COOCB. A sample of 247 non-standard employees was drawn from the Nigerian banking industry using convenient sampling technique to test the hypothesized relationships. The result of the study using covariance based structural equation modeling, revealed that the motivation which an employee has for choosing nonstandard employment influence the employee’s display of COOCB. Additionally, work engagement was found to mediate the relationship between motivation types and COOCB. Existing studies have examined the association between the motivation for choosing nonstandard employment and such behavioral outcome as general OCB; however, researchers have not investigated the effect of motivations for non-standard employment on the variant of OCB most critical to the service sector i.e. COOCB. The results of this study demonstrate the need for managers, particularly in the Nigerian banking industry, to design appropriate human resource policy that provides non-standard employees the opportunity to transit into permanent employment status.

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