The role of user experience (UX) innovation in driving product marketability and success

In an increasingly competitive technology market, particularly within Malaysia’s smartphone sector, product marketability and success rely heavily on user-centered innovation. However, existing research often treats user experience (UX) and product innovation as separate domains, limiting effective integration strategies within new product development (NPD). This study aims to develop a conceptual understanding of how UX-informed innovation contributes to product marketability and success. A quantitative approach was employed using the Apple iPhone 13 as a representative case, with data collected from 349 experienced users through a structured questionnaire. The survey measured emotional responses, aesthetic and functional elements, successful product characteristics, and users’ overall perceptions. Findings revealed strong positive correlations among these variables, indicating that emotional engagement, design aesthetics, functionality, and successful product characteristics are critical specifications influencing product evaluations. The study concludes that integrating emotional, aesthetic, functional, and successful product characteristics into UX-driven design processes enhances user-product connections, improves marketability, and ensures greater success in dynamic, fast-evolving markets.

Text 126502.pdf - Published Version Download (588kB) Official URL or Download Paper: https://frsb.upm.edu.my/upload/dokumen/20260430102...

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