Perceived risk and trust towards health chatbots: extending TAM with self-efficacy

Health chatbots have been growing into a necessary tool for dealing with risky and important contexts, such as medical and health information seeking. Meanwhile, trust towards chatbots influences people’s willingness to embrace technology and use it consistently. Thus, it is important to explore the mechanism of forming trust towards the health chatbots. The TAM has been introduced to explain the mechanism. This study extends the TAM framework by incorporating perceived risk and self-efficacy to develop an expanded model that explains the mechanisms underlying trust formation in health chatbots, applying a survey and investigating 480 Chinese chatbot users on the Credamo. The findings show that perceived risk reduces trust both directly and indirectly through perceived usefulness, perceived ease of use, and self-efficacy. Both parallel and serial mediation pathways were supported. These results offer a more complete insight into trust formation in high-risk AI contexts and provide practical guidance for chatbot design and governance in health communication.

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