The role of digital transformation in shaping entrepreneurial success in the post-pandemic era: a data-driven analysis

The era after COVID-19 has brought with it numerous shifts in the world of business ventures, not least because of advanced digital technology being adopted within a matter of weeks instead of months. This study explores how digital transformation relates to entrepreneurial success in different industries. Based on a mixed-methods approach, including both qualitative survey data and quantitative models, the study highlights the ways in which digital tools impact entrepreneurial performance, scalability, and resilience. Findings show that while digital adoption significantly boosts business efficiency, market reach and innovation, it also poses challenges related to resource allocation and skills development. 4) This research provides a roadmap for entrepreneurs and policymakers looking to harness digital technologies for sustainable growth in modern entrepreneurship.

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