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Why fresh graduates stay: factors sustaining careers in Malaysia’s food service sector


Citation

Hisham, Nur Farhani Fadrul and Mohamad, Siti Fatimah and Che Ishak, Farah Adibah and Abu Bakar, Ainul Zakiah (2025) Why fresh graduates stay: factors sustaining careers in Malaysia’s food service sector. Journal of Tourism, Hospitality and Environment Management, 10 (41). pp. 545-560. ISSN 0128-178X

Abstract

The Malaysian food service sector relies heavily on fresh graduates to meet industry growth demands, yet high turnover rates threaten its sustainability and service quality. Retaining skilled graduates is critical, but limited research has explored why some choose to build long-term careers in the sector. This study explored the factors sustaining the careers of fresh graduates who remain in Malaysia’s food service industry. A qualitative phenomenological approach was employed, using semi-structured interviews with purposively selected graduates from Malaysian public universities who had completed their bachelor’s degree within the past two years and worked in the food service sector for at least six months. Data were analysed thematically using NVivo 14. Six themes emerged: personal interest, growth opportunities, work environment, psychological and mindset well-being, employee benefits, and location. The findings offer practical implications for employers to design retention strategies that integrate professional development with supportive work environments, and for educational institutions to strengthen career preparation and industry engagement. Enhancing graduate retention in the food service sector can contribute to Sustainable Development Goals (SDG) 4 on quality education and SDG 8 on decent work and economic growth.


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Additional Metadata

Item Type: Article
Subject: Social Sciences
Subject: Business and Management
Subject: Economics
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.35631/jthem.1041037
Publisher: Global Academic Excellence (M) Sdn Bhd
Keywords: Food service; Graduate retention; Malaysian public universities; Career choice; Bachelor degree; Career sustainability
Sustainable Development Goals (SDGs): SDG 8: Decent Work and Economic Growth, SDG 4: Quality Education, SDG 9: Industry, Innovation and Infrastructure
Depositing User: MS. HADIZAH NORDIN
Date Deposited: 05 May 2026 08:12
Last Modified: 05 May 2026 08:12
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.35631/jthem.1041037
URI: http://psasir.upm.edu.my/id/eprint/125212
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