Compliment responses on social media: a systematic review

This systematic review was completed to examine studies on compliment responses on social media, focusing on studies published between 2014 and 2024. The analysis aims to understand how people react to compliments on online social platforms, spot important themes and patterns, and investigate the social and psychological effects of these exchanges, which are the objectives of the analysis. Relevant data was gathered by exploring Scopus and Web of Science databases. An initial search of primary research from 2014 to 2024 identified 68 studies related to the topic. Following a thorough review of abstracts and the removal of duplicates, 12 studies were selected for detailed analysis. The results show that users on various social media platforms use a variety of response strategies, which are influenced by social norms, cultural background, and self-esteem. Reciprocal compliments, self-deprecating comments, and expressions of gratitude are typical response patterns. The analysis also demonstrates how compliment responses influence people's mental health and interpersonal connections; positive reactions can boost self-esteem, while dismissive or negative reactions may have unfavorable consequences. In addition, it was clear that there were cross-cultural differences, with cultural norms and values influencing differences in response styles and motivations. The review points out gaps in existing literature, especially the need for additional studies on the psychological effects of compliment interactions over the long term and the impact of platform-specific features.

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