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Systematic review of determinants of rural women entrepreneurs’ success: research progress and future agenda


Citation

Hazudin, Siti Fahazarina and Sabri, Mohamad Fazli and Muhamad Tamyez, Puteri Fadzline and Awang Kader, Mohd Aidil Riduan and Ridzuan, Mohd Rozaimy and Tajuddin, Norulhuda and Kumar, Senthil (2025) Systematic review of determinants of rural women entrepreneurs’ success: research progress and future agenda. SAGE Open, 15 (4). pp. 1-23. ISSN 2158-2440

Abstract

Women’s entrepreneurship is well known for its significance in upholding the economic prosperity of many nations. However, in today’s unprecedented environment, rural women entrepreneurs have become increasingly vulnerable to relentless and catastrophic events, raising serious concerns among economies that are predominantly driven by this sector. Various determinants serve as crucial enablers of success for rural women entrepreneurs. Therefore, this systematic literature review aims to profile existing studies on women's entrepreneurship and to deepen the understanding of the determinants of success among rural women entrepreneurs. This paper systematically reviews studies on success determinants in the context of rural women entrepreneurs from 1994 to 2024, based on the PRISMA protocol. A bibliographic coupling analysis was conducted using VOSviewer software to identify the primary research themes and trends related to the relationship. The findings have shown that Tigges and Green have the highest citation rate for their work published in 1994, and most research on rural women’s entrepreneurship was published using quantitative methods. The coverage of women entrepreneurship includes agriculture, arts and humanities, business management, computer sciences, economics, finance, engineering, mathematics, social sciences, and women’s studies. Descriptive findings also indicated that India has the highest interest in rural women entrepreneurship. Lower-middle-income economies have the highest number of publications compared to other income economies. Findings from the bibliometric coupling analysis reveal 10 clusters that indicate the knowledge structure and mapping of research streams in rural women’s entrepreneurship. This study presents a novel framework, providing an in-depth understanding for the research community to explore rural women’s entrepreneurship research and propose future research directions that contribute to the sustainable development of rural women entrepreneurs.


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Additional Metadata

Item Type: Article
Subject: Arts and Humanities (all)
Subject: Social Sciences (all)
Divisions: Universiti Putra Malaysia
DOI Number: https://doi.org/10.1177/21582440251390861
Publisher: SAGE Publications Inc.
Keywords: Rural women entrepreneurs; Success determinants; Systematic literature review; Women entrepreneurship
Sustainable Development Goals (SDGs): SDG 5: Gender Equality, SDG 8: Decent Work and Economic Growth, SDG 1: No Poverty
Depositing User: Ms. Siti Radziah Mohamed@mahmod
Date Deposited: 23 Apr 2026 05:53
Last Modified: 23 Apr 2026 05:53
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1177/21582440251390861
URI: http://psasir.upm.edu.my/id/eprint/123315
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