Music to my lips: effects of musical tempo on the coffee drinking experience

Citation

Yeoh, Joanne Pei Sze and Spence, Charles (2025) Music to my lips: effects of musical tempo on the coffee drinking experience. Journal of Sensory Studies, 40 (2). art. no. e70040. pp. 1-11. ISSN 0887-8250; eISSN: 1745-459X

Abstract

A study was designed to investigate the influence of music tempo on lone coffee drinkers' experience in a coffee shop. The study (N = 400) was a single-blind randomized experiment conducted at a specialty coffee shop. The results demonstrate that music tempo induced a positive experience in those coffee drinkers who may have been motivated by utilitarian (weekday) versus hedonic (weekend) needs. Specifically, slow tempo music on weekdays led to intentions to re-purchase coffee. Furthermore, customers lingered for longer in the coffee shop on weekends when slow tempo music was playing. These findings, and the implications for future research, are discussed in light of the current literature on environment congruency, motivations, and consumer behavior.

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Additional Metadata

Item Type:	Article
Subject:	Food Science
Subject:	Sensory Systems
Divisions:	Faculty of Human Ecology
DOI Number:	https://doi.org/10.1111/joss.70040
Publisher:	John Wiley and Sons
Keywords:	Music tempo; Coffee drinking experience; Lone coffee drinkers; Coffee shop environment; Utilitarian needs; Hedonic needs; Weekday coffee consumption; Weekend coffee consumption; Re-purchase intention; Consumer behavior
Sustainable Development Goals (SDGs):	SDG 8: Decent Work and Economic Growth, SDG 12: Responsible Consumption and Production, SDG 11: Sustainable Cities and Communities
Depositing User:	Ms. Nur Faseha Mohd Kadim
Date Deposited:	30 Jun 2026 05:49
Last Modified:	30 Jun 2026 05:49
Altmetrics:	http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1111/joss.70040
URI:	http://psasir.upm.edu.my/id/eprint/123155
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