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Structuring service design methods: the MO Mapping Framework


Citation

Ouyang, Xiaojun and Mohd Yusof, Mohd Johari and Perumal, Thinagaran (2025) Structuring service design methods: the MO Mapping Framework. The Design Journal, 28 (6). pp. 1132-1156. ISSN 1460-6925; eISSN: 1756-3062

Abstract

While service design methods have become increasingly diverse, existing method systems remain fragmented, lacking structural clarity and effective guidance for selection and integration. This study used the systematic literature review (SLR) approach to screen and analyse 102 articles on service design methods. The complexity of these methods offers insights for constructing their inductive framework. In response, we propose the MO Mapping Framework, which organizes service design methods by their Modular hierarchy and design Objectives. A case study in elderly care illustrates how the framework enables structured induction, comparison, and integration of methods by mapping them to both system levels and process stages. It enhances theoretical coherence by providing a unified view of method diversity and supports practical application through visualization, traceability, and adaptability. In general, the MO Mapping Framework supports the management of complexity and the development of more systematic and scalable service design method ecosystem.


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Additional Metadata

Item Type: Article
Subject: Arts and Humanities (miscellaneous)
Subject: Computer Graphics and Computer-Aided Design
Divisions: Faculty of Computer Science and Information Technology
Faculty of Design and Architecture
DOI Number: https://doi.org/10.1080/14606925.2025.2567940
Publisher: Taylor and Francis
Keywords: Inductive framework; Modules; Objects; Service design methods; Systematic literature review
Sustainable Development Goals (SDGs): SDG 9: Industry, Innovation and Infrastructure, SDG 17: Partnerships for the Goals, SDG 16: Peace, Justice and Strong Institutions
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 08 Jul 2026 07:46
Last Modified: 08 Jul 2026 07:46
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/14606925.2025.2567940
URI: http://psasir.upm.edu.my/id/eprint/123012
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