Citation
Abstract
This study aims to assess the effectiveness of utilizing virtual reality (VR) as a means of modifying visitor behavior at the Dinghu Mountain National Nature Reserve. An experimental research design was employed to achieve this goal, involving 254 participants who were evenly divided into experimental and control groups. The experimental group was exposed to a 360-degree motivational video in VR, while the control group watched the same video on a traditional 2D display without VR immersion. Subsequently, both groups participated in a guided tour of the reserve. After finishing the tour, participants completed self-reported surveys evaluating their levels of environmentally responsible behavior (ERB), tourist experiences, and visitor satisfaction. The results indicated that participants who experienced VR exhibited a higher level of ERB and satisfaction with their visit than the control group.
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Official URL or Download Paper: https://www.tandfonline.com/doi/abs/10.1080/104473...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Subject: | Human Factors and Ergonomics |
| Subject: | Human-Computer Interaction |
| Divisions: | Faculty of Forestry and Environment |
| DOI Number: | https://doi.org/10.1080/10447318.2025.2551052 |
| Publisher: | Taylor and Francis |
| Keywords: | Immersive technologies; Nature-based tourism; Pro-environmental behavior; Satisfaction; Tourist experience |
| Sustainable Development Goals (SDGs): | SDG 15: Life on Land, SDG 11: Sustainable Cities and Communities, SDG 4: Quality Education |
| Depositing User: | Ms. Nur Faseha Mohd Kadim |
| Date Deposited: | 07 Jul 2026 04:06 |
| Last Modified: | 07 Jul 2026 04:06 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10447318.2025.2551052 |
| URI: | http://psasir.upm.edu.my/id/eprint/122910 |
| Statistic Details: | View Download Statistic |
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