Local community knowledge, attitude and practice on ecotourism services at Linggi, Negeri Sembilan, Malaysia

Local communities are central to ecotourism, playing key roles in supporting economic activities that enhance their well-being. However, the current landscape of local community participation in ecotourism economic activities is challenged by the lack of knowledge and awareness about ecotourism. These challenges hinder ecotourism development, staying true to its principles and realising economic and social benefits for local communities. Thus, this study explores local communities' knowledge, attitude, and practice of ecotourism services in Linggi, Negeri Sembilan. The study uses a crosssectional methodology and a standardised Knowledge, Attitude and Practice (KAP) questionnaire. The findings reveal significant correlations between demographic factors and the local community’s engagement with ecotourism services in Linggi, Negeri Sembilan. Older individuals, especially those aged between 31 and 39, exhibit higher participation rates in ecotourism activities. Local communities from Kampung Pengkalan Kempas, demontratarte a more positive attitude towards ecotourism. Moreover, males are slightly more involved in ecotourism practices than females, and individuals with higher education levels tend to possess a greater understanding of ecotourism principles. The community demonstrates a high degree of knowledge of ecotourism, but only moderate levels of attitude and practice are seen. The study also discovers that knowledge does not significantly correspond with either attitude or practice, although attitudes toward ecotourism have a weak but significant influence on practices. Finally, the KAP variables are affected to varied degrees by demographic factors such as age, education, village location, and gender. The findings addressed the disconnect between knowledge, attitude, and practice regarding ecotourism among the local community, indicating a need for bridging the gap between awareness and actual behaviour. In addition, there is also a need to encourage the participation of youth in ecotourism services. In conclusion, the implications of this study underscore the critical importance of addressing knowledge gaps, enhancing community engagement, and aligning attitudes and practices to foster ecotourism development. This includes strengthening community engagement, facilitating capacity-building initiatives, developing sustainable infrastructure, providing policy support, and fostering partnership development.

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