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Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice


Citation

Radic, Aleksandar and Wei, Quan and Koo, Bonhak and Chua, Bee-Lia and Kim, Jinkyung Jenny and Han, Heesup (2022) Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice. Journal of Travel and Tourism Marketing, 39 (2). 152 - 172. ISSN 1054-8408; ESSN: 1540-7306

Abstract

Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists’ adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1080/10548408.2022.2061677
Publisher: Routledge
Keywords: CBDC; Theory of planned behavior; Mass media coverage; Fear of missing out; Relative advantages; Perceived risk
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 21 Sep 2023 07:37
Last Modified: 21 Sep 2023 07:37
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10548408.2022.2061677
URI: http://psasir.upm.edu.my/id/eprint/100645
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