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An overview of Stuart Hall’s encoding and decoding theory with film communication


Yuting, Xie and Yasin, Megat Al Imran and Shekh Alsagoff, Syed Agil and Lay, Hoon Ang (2022) An overview of Stuart Hall’s encoding and decoding theory with film communication. Multicultural Education, 8 (1). 190 - 198. ISSN 1068-3844; ESSN: 1064-678X


British scholar Stuart Hall is the father of contemporary cultural studies, as well as one of the media and cultural theorists and critics. His famous theory of “encoding and decoding” (1973) plays a significant role in film and television studies. This research reviewed related literature about this theory and combined it into the study of film communication to analyze. According to the summary, this research found that Hall’s “encoding and decoding” theory can be utilized in the studies of film communication, including the studies of the type of adapted films. It helps to comprehend that film as a sort of meaningful discourse, its richness became one of the reasons that form the complexity of both the communication process and audience reception. Importantly, in terms of such application, the theory can help to understand the specific dissemination process and various interpretations of different audiences’ decoding positions in this process. The purpose of this research is to make people better comprehend the film communication process that involves related objects, offering an angle for scholars and practitioners to explore the reception of film audiences based on Hall’s theory.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.5281/zenodo.5894796
Publisher: Caddo Gap Press
Keywords: Stuart hall; Encoding and decoding; Film; Communication; Audience
Depositing User: Ms. Nur Faseha Mohd Kadim
Date Deposited: 14 Feb 2024 02:51
Last Modified: 14 Feb 2024 02:51
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5281/zenodo.5894796
URI: http://psasir.upm.edu.my/id/eprint/100272
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